Fashion Takes A Trip

PRESENT

Present sells to the Shoreditch crowd. It is for the man who’s style if a mix of traditional english meets quirky hipster. He is concerned with quality and clothing that will withstand an active lifestyle. He likes to be stylish but doesn’t follow high fashion and his look transcends trends. He has an interest in art and design and his clothing has got an old english craft feel. This look is slightly geek chic, lots of primary and muted colours and is never outrageous. 

OXFAM BOUTIQUE

‘Beating poverty with style’

The Oxfam Boutique consumer is extremly ethically concious as well as fashion concious. They want to feel as if they are helping as well as looking good and see shopping at Oxfam boutique as the perfect way to do this. They are likely to also purchase brand new designer goods as well but enjoy shopping at Oxfam as it gives them a sense of generosity. Oxfam boutique is far more exclusive and pricey than standard Oxfam shops and gives a shopping experience that is not vastly different to other designer boutiques. Their customers like to own unique or one off pieces and can find reinvented, remade, vintage and second hand items here. It appeals to people who care about where their clothes come from but also love designer labels. 

Oxfam boutique offers an easy and pleasant shopping experience with a proffesional fashion focused layout. Stocking clothing ranges such as Loved for longer, Reinvented, Made with love and Good Fashion Sense.

Oxfam boutique is truly for the fashionista with a conscience.

START BOUTIQUE

Start is definitely for the woman who knows her own style but is not afraid to switch it up sometimes too. The Start woman understands fashion and likes to support up and coming designers as well as her firm favourites. The women’s boutique offers quirky and playful yet very feminine british style. It stocks a range of designers which is ideal for the customer who enjoys mixing and matching established and new brands in order to develop their own style.

As well as the women’s boutique their is also the Start boutique for men which is far more suave and sophisticated, it provides great British quality and style for the modern gentleman.

SICK

The customer of Sick values the ideology of individuality above all, they aim to be different. They are looking for an alternative style that refuses to conform to the norms of society and the fashion industry and Sick is certainly the place to find this salvation.

The Sick consumer is heavily influence by the 1980’s, punk (the store is owned by the founder of the Boy London label which was at the forefront of the punk movement), sportswear and 90’s grunge. Their look is distinctly British and highly experimental. This customer thrives on being the center of attention and seeks to turn heads but always in a cool, i-don’t-give-a-damn way.

BEYOND RETRO
From the second you enter Beyond Retro there is an overwhelming feeling of intrigue. The many flyers, posters and magazines scattered in the entrance give a clue to the type of customer to expect. Detailing art, youth culture and music these signal a consumer who is artistic, experimental and eclectic this is also reflected throughout the store particularly on mannequins which display a very mismatched aesthetic that spans eras and styles.

This store is by no means easy to navigate however this adds to the charm and appeal and gives a sense of treasure hunting. The idea that you have to search for what you want allows the customer to feel that they are involved in developing their own style rather than it being dished on a plate like many other stores. Random objects dotted throughout the shop add to the retro and playful feeling of Beyond Retro. This is a store that captures the essence of the youth of today. 

BLUEBIRD

Bluebird has a very urban feel, with an East London vibe and high price point, the shop styling is like an up-market Urban Outfitters.

Catering for Chelsea fashionistas, the shop’s ambience, and brands such as Rag&Bone give a youthful impression. Posters and artwork adorning the walls lend an artistic and creative feel to the shop.

ABSOLUTE VINTAGE

Absoloute Vintage sprawls across London, with a Soho store and 2 shops near Brick Lane. Each store attracts a very different Vintage lover.

Whilst one store stocks great quality and occasionally designer Vintage (with a price to match!) the Berwick street store has a sightly lower price point. The warehouse style store attracts determined shoppers, searching for Vintage gems amongst a mass of what can only be described as old clothing. This customer is not knowledgeable about fabrics and quality, but looks for an easy and cheap way to fit in to the ‘Vintage cool’ crowd.

A young consumer, their limited fashion knowledge dictates which Absolute vintage store they can be found in.

The secret with Absolute is that they cater for every Vintage shopper, from the very bottom to the top of the style chain.